The Wisdom of Crowds
by James Surowiecki (2004)
Summarised by Lee Yee Fuang
James Surowiecki, the New Yorker financial columnist, provocatively argues that, in many circumstances, the crowds collectively reach better decisions, solve problems more efficiently and even predict the future better than the smartest man or woman alone. This challenges our mental model that valuable knowledge is concentrated in a very few hands, therefore key to solving problems or making good decisions is finding that one right person who will have the answer. His central argument is supported by social scientists who salute "self-organising, decentralized systems," (p. 70).
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